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+61 (0) 3 9103 1413

1300 720 705

The Dream Factory
Level 3, 90 Maribyrnong Street
Footscray VIC 3011

+44 (0) 207 566 3939

Chiltern House Business Centre
45 Station Road, Henley-on-Thames
Oxfordshire, RG9 1A

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Pact Group

Pact Group are the largest manufacturer of rigid plastic packaging products in Australasia. Pact Group engaged with us to redesign their global corporate website which was out-of-step with their modern approach, didn’t reflect their positioning as an industry leader and didn’t appeal to customers on a ‘human level’.

  • UX/UI
  • Website
Pact group

Pact Group were looking for a fresh new look for their website to create a good user experience and allow four specific areas within the site to be found quickly and easily.


Persona research

We started with an in-depth review of Pact Group’s user group personas and content which resulted in a simplified navigational structure. We designed functional yet attractive icons to aid users in finding content specifically tailored to them.

The end result is an easy-to-navigate, aesthetically pleasing responsive website which channels a friendly, human appeal through updated content and imagery.