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+61 (0) 3 9103 1413

1300 720 705

The Dream Factory
Level 3, 90 Maribyrnong Street
Footscray VIC 3011
Australia

+44 (0) 207 566 3939

Chiltern House Business Centre
45 Station Road, Henley-on-Thames
Oxfordshire, RG9 1A
England

Pact Group

Pact Group are the largest manufacturer of rigid plastic packaging products in Australasia. Pact Group engaged with us to redesign their global corporate website which was out-of-step with their modern approach, didn’t reflect their positioning as an industry leader and didn’t appeal to customers on a ‘human level’.

  • UX/UI
  • Website

Pact Group were looking for a fresh new look for their website to create a good user experience and allow four specific areas within the site to be found quickly and easily.

Persona research

We started with an in-depth review of Pact Group’s user group personas and content which resulted in a simplified navigational structure. We designed functional yet attractive icons to aid users in finding content specifically tailored to them.

The end result is an easy-to-navigate, aesthetically pleasing responsive website which channels a friendly, human appeal through updated content and imagery.