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+61 (0) 3 7002 4292

1300 720 705

The Dream Factory
Level 3, 90 Maribyrnong Street
Footscray VIC 3011
Australia

+44 (0) 207 566 3939

Chiltern House Business Centre
45 Station Road, Henley-on-Thames
Oxfordshire, RG9 1A
England

My Build

This client came to us with an idea for an app.
We worked with them through workshops to confirm a name, a brand direction and finally an app that would become successful and eventually win awards.

  • Branding
  • Mobile App
  • Website

My Build is a Mobile app that helps people that are renovating keep all of their documents, budget calculations, inspiration images and dates in one place and also measures rooms.

Starting with no more than an idea

We held a number of workshops to look at the App idea, the options for the App and company name, the brand look and feel, the expected ROI, and a Go To Market Strategy.

The final name ‘MyBuild’ was confirmed, the ABN and URLs purchased and the brand was designed to follow the personas of the expected users. All of the agreed ideas were also confirmed and adjusted by various focus groups to ensure that the brand and final product would be received well and the features in the app solve a problem, would be useful and that the app would have good retention rates