Evolution
A beautifully branded user journey connecting people, medication, pets, and vets.
Pet health, simplified
The idea was simple – establish a seamless solution for animal lovers to protect their pets. The solution was a little more complicated – on the shopping list to achieve success was a perfect e-commerce platform, an algorithm that thinks for you, a beautifully branded user journey, and an automated subscription service that exceeded expectations. Our shopping basket was overflowing, and we were excited.
Brand evolution
The brand’s key messaging embodies holistic, absolute care. Reinforcing these themes, circular elements combined with hand drawn illustrations accentuate the unique personality of every pet. A harmonising colour palette with bold pinks and warm sunset colours improves visual ergonomics, drawing consumers in.
UX, UI, You
The user experience (UX) and user interface (UI) required crystal clear messaging and razor sharp technology to ensure the start-up was a raging success. The platform is designed to do all the heavy lifting, with visuals playing a key part in conversion.
