A digital

What We Did

  • Brand Strategy
  • Brand Design
  • User Experience
  • User Interface
  • Website build


An upscaled website and exclusive APP connecting members to what matters most

A digital space, reimagined

The Website

The purpose of PFIAA is to promote standards of excellence within the pet food industry, so it made sense the Association should lead by example in terms of standards excellence in a digital sense. Building a consumer centric website and brand experience that reflected PFIAA’s values and global standing was vital to its ongoing success.

It takes effort to be effortless

Ensuring the Association’s digital collection of information was exceptionally easy to navigate, the redesigned website heroed classic fonts, clean lines, and a carefully considered layout for an effortless user experience.

Connection made simple

The App

It was important for PFIAA members to be able to access resources whenever they wanted, wherever they were. Our White Label App – rebranded and fully customised – connected PFIAA members with all the information required from the comfort of their mobile phone.

Members, modernised

Built to perfection, the custom-designed APP brings harmony to PFIAA’s suite of resources, providing a mobile solution that’s accessible anywhere, anytime. Connecting members to industry documents, events, trading information, news feeds, and socials, the APP flawlessly imports and exports data. It’s connection, made simple.

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