Evolution
A visual identity and bold digital experience underpinning a vision for a sustainable future
Know your audience
Broad strategic research and competitor analysis uncovered consumer groups seeking a more humanised approach with a brand they could trust, in addition to a simplified solution to recycle, reuse, and sustainably package. Effortless navigation, seamless user experience, and a brand experience that championed Pact Group’s ethos was prioritised.
A rich sensory experience
A burst of colour, shapes, and textures on the website (paired with robust brand messaging) impart trust, excitement, and authenticity to the consumer, enhancing the brand positioning.
Set for the world stage
A global corporate firm leading the circular economy required a digital identity to match. Visually enticing, contemporary, and with a sense of warmth and familiarity, Pact Group’s brand became set for the world stage.
