Evolution
An illuminated brand and website with punch sitting proud on an international stage
Not all those who wander are lost
Undertaking broad, international research in the competitor landscape, our quest for qualitative and quantitative knowledge led us to the answers sought. Restructuring information architecture, tightening copy, and improving user experience on APAL’s website became our priority.
Point of impact
Designing impactful page layouts with interactive features and optimised UX, a contemporary digital experience became the hero for this respected industry powerhouse. Executed through bursts of colour (mimicking the flesh and texture of the fruit central to the brand), the website aligns with the core values of the broad demographic it targets.
The power of words
Following a comprehensive SEO audit, a customised digital strategy was created to support APAL’s rejuvenated brand and core objectives. Optimising pages and sharpening content with researched SEO phrases helped boost traffic and convert the target audience.
