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I have an app idea, but where do I start?

11 months ago, By Two Dam Creative

So you have this killer app idea that is going to change the world.  You tell everyone about it and they all agree that this would make a great app.

But how do you know whether it will work?

The evolution of app technology has seen a glut of apps released into the market with little to no forethought as to whether there is indeed a market for them.

 

So why do some apps fail?

Maybe it’s the poor design, bad User Experience (UX) or lack of marketing?

The most likely reason an app doesn’t work is simply because it doesn’t solve a problem. Until you can demonstrate that it will solve a problem, it is unlikely that anyone will pay for it.

An app needs to be a solution to a problem, most of the time it needs to save time, money or both.

 

How will I know whether people want my app?

Do your research. Are you fixing a problem or making it yet another thing that users need to manage or think about?

Engage people who know what they are talking about. Any UX designers, marketer or developer who is worth their mettle will walk you through this and workshop the problem before you commit to a build.

Here at 2 Dam Creative we run at least 1 workshop a week with clients who have an idea and want input from us to see if really is a good idea and also if there are features that they haven’t thought about. We use our experience in building and updating apps across the globe to see if there is a need for the app and also how to market it once it is live.

 

Prototyping

We always suggest that an app initially goes to market as a Minimal Viable Product (MVP). Once it is live in the app stores, you can begin to ask your users what they like and don’t like about the app, and what they want in version 2. We do this using a tool called appee (www.appee.com.au) which allows us and the app owner to gather real time feedback and stops the next iteration of the app including features that we THINK are what the user wants .

 

Should we build the app in-house or outsource?

When creating the first prototype of your product, going with an outsourced provider that understands your requirements as well as smart design and the right technology will definitely save you in the long run. You want to get your product to market and in the hands of your customer as fast as you can. Once you see demand and traction for your app, you can then take over the development and maintenance in-house if you have the capabilities.

 

I have built my app, now what do I do?

Like any product, whether physical or digital, you need to market it for visibility. Press coverage, influencers endorsement, app-store optimization all play a part in getting your app thriving in the world.

Apps, just like physical products, might not cut it in the market place. But ensuring you have covered the basic principle questions we have listed, your app will stand a much better chance of digital success.

 

Should we build the app in-house or outsource?

When creating the first prototype of your product, going with an outsourced provider that understands your requirements as well as smart design and the right technology will definitely save you in the long run. You want to get your product to market and in the hands of your customer as fast as you can. Once you see demand and traction for your app, you can then take over the development and maintenance in-house if you have the capabilities.

 

I have built my app, now what do I do?

Like any product, whether physical or digital, you need to market it for visibility. Press coverage, influencers endorsement, app-store optimization all play a part in getting your app thriving in the world.

 

Apps, just like physical products, might not cut it in the market place. But ensuring you have covered the basic principle questions we have listed, your app will stand a much better chance of digital success.

 

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