Digital Strategy Services in MelbourneAt 2 Dam Creative we help businesses, large and small maximise the latest technology trends and their data assets to help them engage with their customers and their staff . We do this by utilising 3 approaches:
- Digital Transformation
- Digital Innovation
- Digital Experience
What is a Digital Strategy?
Depending on your position in your business, what constitutes a digital strategy will have a different meaning.
- A marketing executive will see a Digital Strategy as an overhaul of how they communicate with their customers
- An IT executive will see a Digital Strategy as an audit of their current Systems Architecture and Infrastructure
- An Operations Executive will see a Digital Strategy as an overhaul of how to best make use of the companies data assets
Each of the above examples are right, and ideally a Digital Strategy will look at all of these issues and involve all of these people, as each will affect the other.
Our Digital Strategy projects start with research and end with an Action plan and roadmap. It’s not just a lot of meetings and reports with no outcomes, you get real action plans that once completed will set your business well on the way to making the most of your digital opportunities.
This is a typical step by step process we take when running a Digital Strategy project in Melbourne. Note that we also run these projects in Sydney and Brisbane.
- Digital audit
- Market & Competitor Analysis
- Customer insights and feedback
- How is the company performing now
- Digital Maturity Model - Where are we now, where do we want to be
- Digital Transformation Strategic Objectives and budget
- Technologies and innovation
- Digital Transformation Initiatives
- Digital Transformation Action Plan
- Tracking & Managing
We have over a combined 30 years of experience in the Digital Strategy and Transformation Industry. we have the proven capabilities to deliver across the full spectrum of needs – from strategy & exploration, through incubation, to build & delivery
Once the action plan has been finalised, our flexible approach allows us to work alongside the tools and methods an organisation already use, to guide & assist or to design, build & deliver.
At each stage the focus is on executing rapidly, iterating and measuring constantly and operating leanly – ensuring that delivery is continuous and that all activities support the true objectives of the organisation.
We consistently measure the performance of the strategy using data
Digital ToolsWe utilise digital tools, such as, effective web development, mobile application services, and SEO content development to help you get the most out of your digital profile.
Who are we
2 Dam Creative is an award winning digital agency with a team of digital experts with deep capabilities across mobile, web and digital.
Our mission is to deliver delightful, desirable and innovative experiences that engage and inform.
We believe that a beautifully designed and effectively delivered digital experience is essential to delivering positive outcomes for organisations and users.