Appee a brand leader in mobile app engagement
6 December 2017
How 2 Dam Creative Helped Position Appee as a Brand Leader in Mobile App Engagement
Appee is a Melbourne-based tech start-up. Their unique plug-in, for iOS and Android mobile phone apps, empowers organisations to survey customers using engaging live campaigns.
When Appee wanted to take their brand to the next level, they knew they had to engage an agency with a proven track record. They needed an agency with a reputation for working with start-ups and innovators to transform ideas into successful, workable concepts. They chose 2 Dam Creative. We’re an award-winning graphic and web design agency whose experience and professionalism comes highly recommended in the corporate world. Appee’s unique selling proposition is their first-to-market live in-app HTML5 customer engagement plug-in for mobile applications. Their goal was to communicate this USP, and build a recognisable brand identity with supporting assets such as website, brochures, and video, along with a commanding social media presence. Additionally, Appee wanted to establish a more appealing way to engage app users, via a compelling user experience (UX), rather than using traditional online surveys and app store statistics. Finally, they needed to integrate real-time data collection functionality, as well as a user-friendly interface that gives app owners full control of campaigns – without being time intensive.
Our Creative Journey
This was a challenging brief. The first-to-market concept can be a difficult one to communicate clearly, and the workflow had to be communicated with many global stakeholders, while ensuring their individual needs were addressed responsively. We took a proactive approach, initiating multiple brainstorming meetings between directors and a team of creative professionals who presented visuals to refine the final concept. We also attended conferences and events to gain a broader understanding of the market and preferred target segments. This approach enabled us to craft persuasive promotional materials and create a unique, memorable, easily recognisable brand identity. We delivered graphic and digital design, software development, and digital marketing strategy and management. We also designed and developed Appee’s website, content and video, as well as providing ongoing web support and SEO.
Delivered on time and under budget, Appee are delighted with the results. Their web content is informative and highly compelling, with consistent branding that tells Appee’s story in a captivating manner. And our social media strategy has also delivered impressive levels of engagement. The outcome for Appee is exceptional brand recognition, higher conversions, and ultimately, more sales.