5 reasons to invest in rich digital content

6 December 2017

Have you heard the saying “Content is King?”

Yes that is true, to a point!  But more importantly it should be interesting, relevant, and of high quality that is fit for purpose.

Here are 5 reasons why it is important for your business to invest in a robust rich content strategy.
 

It’s noisy out there. Consumers are overwhelmed with a plethora of content. Make sure yours is unique and makes sense to your brand and to your target market.

Good engaging content helps tell your business story, what is it you provide and how does this meet the needs and wants of your customers? Content produced should align with your branding and support your marketing and communications strategy. You can create blogs, social media campaigns, images, videos, whitepapers, reports, webinars, e learning, virtual conferences, case studies, articles, info-graphics and so on.

Using a variety of content will help your Search Engine Optimisation (SEO) and social media campaigns through reinforcement. You can push out a variety of content that will be ranked by algorithms, get the content working for you.

Supports an integrated communications approach across your marketing efforts. With each item you create you are contributing to your marketing asset bank. Over time this will reduce the amount of effort and time required in pulling together email, social and website updates.

It creates interest and brand loyalty through permission marketing such as offering customers the option to subscribe to your blog, email newsletter, and ability to follow social media. If you offer rich content that is engaging and constructed with the end user in mind you increase the interest and increase the opportunity to convert customer touch points into website conversations.